<p>At McDonald&#39;s, every type of family is welcome. McDonald&#39;s celebrates being a family restaurant. For Gen Z, family could be a group of friends.</p><p>Production Tina Aich Zurich</p>

Reflected identities, personal work

generation z

All things being equal, personal work

At McDonald's, every type of family is welcome. McDonald's celebrates being a family restaurant. For Gen Z, family could be a group of friends.



Mat Neidhardt Photography Film, McDonald Schweiz, Familien Restaurant

Mc Donald´s Switzerland for TBWA Zurich

"Just Buen" Kinder Bueno © Ferrero 2024, MullenLowe UK & Cobblestone

Friends at Biesenthal, personal work

Ella One in coop with Director Stella Scott for Havas UK

200 days, personal work

Cape Town nights, personal work

Oceania, personal work

Rika & Lara, personal work

Young and Restless, personal work

C&A for Loved

On a dessert highway, personal work

Titular beachside South African town Muizenberg

Travel for PostFinance Y&R Wunderman Zurich

Dare part two, personal work

Tom Tailor for loved

Hydra Island, Milan and Sirenya for Conde Nast Traveller

a group of people standing on top of a car

Dare part one, personal work

Start up for PostFinance for Y&R Wunderman Zurich

Cuba Skate, personal work

Last holiday, personal work

MTV district TVC

Playa de Tulum, personal work

Mat Neidhardt, GenZ, generation Z, Photography and moving images
distinctive style with visual storytelling, technical prowess, and exceptional attention to detail. portfolio, showcasing, authentic, moments, various, genres, rich colours, and bold compositions,
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Mat Neidhardt, Gen Z