In this campaign, we deliberately chose not to work with barriers or fears around investing. Instead, we focus on the simple, beautiful feeling people experience when their money grows. The campaign launches right after Christmas 2025 across all major TV channels, CTV, and online platforms. OOH, DOOH, social media, radio, and podcast activations will follow.
Brand & Creative Direction, Brands on Mars, Production Cobblestone Filmproduction, Director Rob Leggatt, Creative Direction Jan Lucas